Farrell Roofing
Significant growth
Online Inquiries
Near-instant
Response Time
Strong uplift
Monthly Revenue
Always on
After-Hours Capture
The Challenge
Farrell Roofing was running a solid operation but leaving money on the table. Their website hadn't been updated in years, they were missing calls during jobs, and follow-up on estimates was entirely manual. The owner estimated he was losing several customers a week just from slow response times and a website that didn't convert.
Our Solution
We rebuilt their website with local SEO targeting every service area in the region. Added an AI chat agent trained on their services and pricing that books roof inspections 24/7. Set up automated follow-up sequences for every estimate request, so no inquiry sits unanswered for more than a few minutes. Integrated everything with their existing CRM so the team has full visibility.
The Results
Within the first quarter, Farrell Roofing saw a dramatic increase in inbound inquiries, cut their average response time to under two minutes, and booked significant additional monthly revenue directly attributable to the new system. The AI agent now handles the majority of initial inquiries without any human involvement, freeing up the office staff to focus on scheduling and customer service.
Online Inquiries
Significant growthBefore
Inconsistent, mostly word-of-mouth
After
Dramatic increase across all channels
Response Time
Near-instantBefore
Hours — often next day
After
Under 2 minutes, 24/7
Monthly Revenue
Strong upliftBefore
Steady but plateaued
After
Meaningful jump in booked jobs
After-Hours Capture
Always onBefore
Zero — all inquiries lost
After
Every inquiry handled automatically
“We went from missing half our calls to never missing a single inquiry. The AI agent books inspections while we are up on a roof. Best investment we have made in the business.”
Robert Farrell
Owner, Farrell Roofing