Farrell Roofing
+340%
Online Inquiries
-98%
Response Time
+76%
Monthly Revenue
New
After-Hours Capture
The Challenge
Farrell Roofing was running a solid operation but leaving money on the table. Their website hadn't been updated in years, they were missing calls during jobs, and follow-up on estimates was entirely manual. The owner, Mike Farrell, estimated he was losing 3-5 customers per week just from slow response times and a website that didn't convert.
Our Solution
We rebuilt their website with local SEO targeting every service area within 30 miles of Denver. Added an AI chat agent trained on their services and pricing that books roof inspections 24/7. Set up automated follow-up sequences for every estimate request, so no inquiry sits unanswered for more than 2 minutes. Integrated everything with their existing CRM so the team has full visibility.
The Results
Within 90 days, Farrell Roofing saw a 340% increase in inbound inquiries, cut their average response time from 4 hours to under 2 minutes, and booked an additional $47,000 in revenue directly attributable to the new system. The AI agent handles 60% of initial inquiries without any human involvement, freeing up the office staff to focus on scheduling and customer service.
Online Inquiries
Before
12/month
After
53/month
Response Time
Before
4 hours avg
After
Under 2 min
Monthly Revenue
Before
$62,000
After
$109,000
After-Hours Capture
Before
0 inquiries
After
18/month
“We went from missing half our calls to never missing a single inquiry. The AI agent books inspections while we are up on a roof. Best investment we have made in the business.”
Mike Farrell
Owner, Farrell Roofing